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The Avocado ExpertsWestfalia Fruit Colombia has played a pivotal role in setting the stringent standards required for satisfying the demands of export markets such as Europe and the USA. Running a world-class packhouse to service its own orchards and those of over 100 associated local growers, WFC began exporting avocados to Europe in 2012. During the 2016-2017 export season, the operation shipped more than one million 4kg cartons.
The first organisation to recognise Colombia’s potential as a new avocado origin, the Westfalia Fruit Group brought specialised technical expertise into the fledgling industry in the form of production, logistics, cooling and packing proficiency, followed shortly by its superior plant material which will be of enormous long-term benefit to the industry.
The operation managed to overcome the teething issues involved in getting GlobalGAP in place, and working out effective management programmes tailored to the unique Colombian conditions. WFC packs only 100% export-quality, Category 1 fruit, and is determined to change outdated perceptions about the Colombian avocado industry.
Westfalia Fruit follows the best possible agricultural and manufacturing practices, focussing on fruit quality and on doing things right, from its nurseries to its farms, from packing and shipping to marketing practices. An ongoing commitment to social and environmental sustainability is also integral to the Group's business strategy, setting an example for other industry players to follow.