LA LINEA VERDE SOCIETA' AGRICOLA S.P.A.

Exhibitor

Via Artigianale 49
25025 Manerbio BS
Italy

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Phone: +39 030 9373611
Fax: +39 030 9373621
FRUIT LOGISTICA 2019

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Exhibitor profile

The European producer of bagged salads and chilled fresh soups. The Italian Leader in innovation.

La Linea Verde, with headquarters located in Manerbio (near Milan), is an agro-food company founded by two brothers, Giuseppe and Domenico Battagliola, specialised in the production of bagged salads and chilled fresh ready soups. La Linea Verde is a company leader on the Italian market that boasts 40 years of experience in agriculture and more than 25 years in fresh-cut. The group manufactures under its own umbrella-brand DimmidiSì (Italian translation of “tell me yes”) and is a co-packer for European large-scale retailers. With 6 production sites (situated in Italy, Spain and Serbia), 5 commercial offices (Italy, Spain, Serbia, Russia and France) and an expected turnover of 300 M Euros in 2018, La Linea Verde is the right partner for large-scale retailers. The key to the company’s success lies in its innovative, high-quality and convenient products of exceptional added-value. Reliability and flexibility: these are the characteristics that have always allowed the Group to meet the consumers’ demands. La Linea Verde is a reliable co- packer of fresh-cut products in Italy as well as in the rest of Europe and works for 60 retailer brands in Italy, Spain, Belgium, Poland, Czech Republic, France and also in the Balkan territory. A part of the turnover is generated by the Spanish branch of the Group “Vegetales Linea Verde Navarra”. Moreover, La Linea Verde is an exporter of unwashed baby leaf salads, which are cultivated in state-of-the-art greenhouses in Southern Italy (in the Sele plain, near Salerno) by Ortomad, a company of the group. All the production stages are monitored and subjected to high standards of quality. In fact, La Linea Verde monitors the entire supply chain in order to guarantee complete control over the product’s life cycle: from seeding and harvesting at the farm, to processing at the production site, all the way up to delivery at the point of sale. This modus operandi is complemented by the controlled and certified supply chain program, which allows for the product’s entire pathway to be traced up until the time of final delivery to the customer. The engagement of the group is also attested by a great number of voluntary certifications at every step of the process – field, production, factory, finished product (UNI EN ISO 9001:2008, UNI EN ISO 22005:2008, DT 3 Certiquality, IFS, BRC, UNI EN ISO 14001:2004, BIOAGRICERT, Sedex etc.). La Linea Verde is one of the leaders in innovation of fresh-cut products and chilled fresh ready meals. Nowadays the company is the number 1 producer of chilled fresh soups in Italy with a 50% market share. As a matter of fact, in 2006 La Linea Verde was the first company to launch fresh soups in Italy and since then it has always been the leader on a market that is worth more 100 M Euros. Two main factors contributed to the development of the Group and its large number of successful products: a continuous investment in technology and an internal team specialised in R&D.
Last news about the group: - December 2017: acquisition of Naturvega, specialised in fresh deli-products, by the Spanish branch of the Group "Vegetales Linea Verde Navarra". - January 2018: opening of a production site for fresh-cut products in Serbia and a commercial office in Russia.- March 2018: opening of a commercial office in France, in Valence (Drôme) to maintain and estabilish new commercial relationships with French retailers. - April 2018: Widening of the production site in Manerbio (headquarters of the Group) and acquisition of new greenhouses. - September 2018: acquisition of new state-of-the-art greenhouses in Murcia region (Spain).

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Biz Chances

La Linea Verde aims at reinforcing its presence in Europe as co-packer for large scale retailers. All this by offering both products that already exist on the markets and innovative ones, focusing on bagged salads and chilled fresh ready soups.

Strategy- sales in Europe:
  • co-packing
  • ready to eat bagged salads and prepared salads with dressing
  • Chilled fresh ready meals, in particular chilled fresh soups
  • Chilled fresh beverage (smoothies and cold-pressed juices)
  • Unwashed packaged salads: baby leaf
  • Both Standard and Organic products

Product groups & Industrial index