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How retailers benefit: Consumer confidence and higher sales

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Product description

As consumers become increasingly food-conscious, retailers face the challenge of maintaining and boosting consumer confidence in the produce they sell. But unfortunately, it only takes a single scandal to undo years of good work. The story of what happened to sales of Spanish peppers in Germany after mass media highlighted excessive residue levels is warning enough. Food chain partnership brings retailers significant benefits. The production process is characterised by traceability and transparency. Controlled, consistently high quality enables retailers to build up consumer confidence in their produce. A constant supply of produce ensures daily availability. Efficient production methods and fewer losses mean competitive prices. All this adds up to greater customer loyalty, higher sales and better profits for the retailer. In a highly competitive retail market, food chain partnership can make all the difference.

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Bayer AG Crop Science Division

Bayer AG Crop Science Division


Exhibitor profile

Pragmatic facilitator and responsible partner

Working in partnerships from field to fork brings benefits to every player in the food chain. Bayer acts as a facilitator in our so called Food Chain Partnerships, proactively bringing together the various partners in the food chain to work on sustainable crop solutions. At Bayer, we strongly believe that our responsibility for the food chain goes far beyond just selling crop protection and seeds products. By advising farmers and cooperatives on integrated crop management (ICM), supporting sustainable agriculture and promoting transparent production processes, we ensure traceability from field to fork – and therewith contribute to satisfy customers who can buy high-quality, reasonably priced fruit and vegetables where and when they want.

Global Player and local specialist

As a global player, Bayer has the resources to make Food Chain Partnership work all over the globe. For Turkish grape exporters and Spanish pepper farmers. For farmer associations in Morocco and Malaysia’s Agricultural Ministry. For fruit and vegetable exporters in Peru and the UK’s food industry. Bayer Food Chain Partnership is a global network with in-depth local expertise in 44 countries. We drive 524 Food Chain Partnership initiatives with other players in the value chain in 76 different crops with mutual success for all involved.

Hall / Booth

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