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How does a farmer ensure his crops meet the requirements of retailers and consumers? What demands do they make with respect to size, colour or shelf life? Only by working in partnership with downstream food chain partners can a farmer optimise the quality of his crops to meet market demands. His upstream partner in a food chain partnership, Bayer CropScience, can provide a farmer with innovative and effective crop protection products, seeds and application expertise. This enables the farmer to produce the right quantities of crops at the right time and adhere to the required pre-harvest intervals in applying crop protection products. Bayer CropScience also ensures their efficient application through training programmes and on-the-spot advice during the Vegetation process. With its integrated crop management expertise und wide experience of country-specific agricultural requirements, Bayer CropScience makes integrated crop solutions possible. The benefits for farmers are secure income, high yield of top-quality produce and cost-effective use of equipment and agrochemical inputs.