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How consumers benefit: Good food and reasonable prices

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The quality-conscious consumer wants good food at a reasonable price - if possible all year round. Once the food chain partnership message has reached the mum at the fruit and veg counter, she can be sure the food she is buying is safe, and not just nicely priced. Because all the players in the food chain partnership are doing their best to ensure high quality and day-to-day availability of produce she wants to buy at any time of the year. The application of best-practice expertise and quality standards in food chain partnership means satisfied mums at fruit and veg counters all over the targeted country. Overall that means benefits for all the food chain partnership players.

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Exhibitor

Bayer AG Crop Science Division

Bayer AG Crop Science Division

Exhibitor

Exhibitor profile

Pragmatic facilitator and responsible partner

Working in partnerships from field to fork brings benefits to every player in the food chain. Bayer acts as a facilitator in our so called Food Chain Partnerships, proactively bringing together the various partners in the food chain to work on sustainable crop solutions. At Bayer, we strongly believe that our responsibility for the food chain goes far beyond just selling crop protection and seeds products. By advising farmers and cooperatives on integrated crop management (ICM), supporting sustainable agriculture and promoting transparent production processes, we ensure traceability from field to fork – and therewith contribute to satisfy customers who can buy high-quality, reasonably priced fruit and vegetables where and when they want.

Global Player and local specialist

As a global player, Bayer has the resources to make Food Chain Partnership work all over the globe. For Turkish grape exporters and Spanish pepper farmers. For farmer associations in Morocco and Malaysia’s Agricultural Ministry. For fruit and vegetable exporters in Peru and the UK’s food industry. Bayer Food Chain Partnership is a global network with in-depth local expertise in 44 countries. We drive 524 Food Chain Partnership initiatives with other players in the value chain in 76 different crops with mutual success for all involved.

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