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When Quality Bears FruitBeing one of the leading of its kind in Israel, Field Produce Marketing Ltd (FPM) makes use of its vast expertise in the growing and exporting of dates such as Medjool(Medjoul), Deglet Nour, and Barhi. Unlike many others, FPM is responsible for the overall process of its dates trade and offers a wide range of services and all-year-round fruit availability. The company's quality assurance system is among the strictest in the world covering all stages of the process, from planting and growing, through sorting, to packing and delivering. This tight supervision ensures that the company's produce, as well as its facilities, meet the highest health, safety, quality and environmental standards in the industry. Only FPM has the ability to grow dates and pack them at its own packing house – all under meticulous quality restrictions. This grants the company complete control over the quality and quantity of the produce, and enables it to meet its customers’ highest requirements and strictest schedules.
The produce of FPM is EurepGap and B.R.C. accredited, and is presented under the brand names "Paradise Dates" and "Star Dates," 80% of which is exported and 20% sold on the Israeli market.
The biggest chunk of the company's produce – organic as well as conventional - is sold to large supermarkets in Western Europe, while approximately 40% is being marketed by brokers and major importers worldwide. The produce is exported to Holland (30%), Spain (31%), Italy and France (20%), the U.S.A., and others (19%).
Currently Field Produce Marketing LTD expects to maintian relationships with existing customers, while exploring new marketing strategies, using social networks and other modern technological means. The company will continue standing firm and proud behind the famous quality of its produce, products, efficient and reliable logistics system, and personal, loyal and long-term service which are the core of any successful business – local and international.